Conversion Optimization & Experimentation since 2001.

Hey, I'm Goran

Back in 2001., thanks to my first mentor mr. Marijan Grošelj I got infected with mail order and conversion rate optimization (back then known as "response rate"). From great publishing house, through big international telco, SaaS startup to the one-man-band consultancy (more about me).
Finally, the role that combines all the skillsets acquired during this journey and perfectly matched to my innate curiosity.
The last few years focused on Conversion Optimization Audits. Helping B2Bs/SaaS/Startups above $50k in monthly revenue.
People say it's easy to work with me.
Below you can learn more about conversion optimization & other services.

More about Services

CRO Audit

Conversion Rate Optimization (CRO) Audit should be your first step in improving user experience (UX). It will positively affect all other KPIs - technical, design, financial.
Proper Conversion optimization takes time. It requires proper top-down mindset, skilled people (not another "silo"), processes and guardrails. Even HIPPO's (highest paid person) brilliant idea should be tested. An unbiased and data-driven CRO Audit will discover immediately actionable insights and direct all stakeholders to the most important part of your business - your customer!

Goran helped us to decrease CPA by 3.57x in 4 months. He was also always available to answer any questions we had, and actively provided suggestions for how to improve our ad tech stack. I would highly recommend working with him
Carter Grieve, Head of Growth, USA

"We have worked on two projects with Goran and his skill, work ethic, and communication skills are among the best we have come across on Upwork. A real expert in CRO and a great person to work with.”
Stavros Kalokairinos, Managing Director, Greece

“We've decreased our cost per lead by 5.8x in 6 months - without lowering the lead quality. Goran was a very data oriented analytical decision maker and even made suggestions to improve our business beyond what we had scoped him out for. Well done!”
Emrah Kovacoglu, owner, USA

“Goran is very well-versed in SEO and Google products. His knowledge allowed SUMO to achieve positive organic ranking and his Ads expertise helped to assert the efficacy of PPC campaigns.”
Christina M. Reyes
VP of Marketing, USA

“GREAT WORK”
Sam Benihya
Chief Technology Officer; USA

“Great work by Goran, always available for questions and does his best to achieve results.”
Prince Appah, Head of Digital Marketing, UK

Optimizing Conversion Rates, Improving User Experience (UX) and Experimentation (AB testing) for SMBs, SaaS, Startups since 2001

Hey, I'm Goran

CRO Audit

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Google Partner since 2012.