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Optimizing Conversion Rates, Improving User Experience (UX) and Experimentation (AB testing) for SMBs, SaaS, Startups since 2001

Trusted by wonderful humans & Great companies

Hey, I'm Goran

Back in 2001., thanks to my first mentor mr. Marijan Grošelj I got infected with mail order and conversion rate optimization (back then known as "response rate"). From great publishing house, through big international telco, SaaS startup to the one-man-band consultancy (more about me).
Finally, the role that combines all the skillsets acquired during this journey and perfectly matched to my innate curiosity.
The last few years focused on Conversion Optimization Audits. Helping B2Bs/SaaS/Startups above $50k in monthly revenue.
People say it's easy to work with me.
Below you can learn more about conversion optimization & other services.

More about Services
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CRO Audit

Conversion Rate Optimization (CRO) Audit should be your first step in improving user experience (UX). It will positively affect all other KPIs - technical, design, financial.
Proper Conversion optimization takes time. It requires proper top-down mindset, skilled people (not another "silo"), processes and guardrails. Even HIPPO's (highest paid person) brilliant idea should be tested. An unbiased and data-driven CRO Audit will discover immediately actionable insights and direct all stakeholders to the most important part of your business - your customer!

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Book a Consulting Call

In case you're not ready for a full CRO Audit and wish to discuss anything related to CRO/Experimentation, looking for new ideas or just need a fresh pair of eyes - feel free to schedule a call (from 30 - 120 minutes) by clicking the link below.

Schedule time with me

What other people say

“We worked with Goran to drive performance marketing, in particular SEM. Goran was an excellent partner. He has deep technical expertise and was thoughtful and deliberate in helping us design and execute acquisition strategies. We were able to significantly reduce CAC and scale up acquisition volume. I would highly recommend working with Goran for performance marketing”
Thorben Scheidegger, Co-founder @ Baselane, USA
Goran helped us to decrease CPA by 3.57x in 4 months. He was also always available to answer any questions we had, and actively provided suggestions for how to improve our ad tech stack. I would highly recommend working with him
Carter Grieve, Head of Growth, USA
"We have worked on two projects with Goran and his skill, work ethic, and communication skills are among the best we have come across on Upwork. A real expert in CRO and a great person to work with.”
Stavros Kalokairinos, Managing Director, Greece
“We've decreased our cost per lead by 5.8x in 6 months - without lowering the lead quality. Goran was a very data oriented analytical decision maker and even made suggestions to improve our business beyond what we had scoped him out for. Well done!”
Emrah Kovacoglu, owner, USA
“Goran is very well-versed in SEO and Google products. His knowledge allowed SUMO to achieve positive organic ranking and his Ads expertise helped to assert the efficacy of PPC campaigns.”
Christina M. Reyes
VP of Marketing, USA
“GREAT WORK”
Sam Benihya
Chief Technology Officer; USA

Take Your First Step Right. Make Your Website Generate More Revenue & Loyal Customers

More about Conversion Optimization
Recent Posts

Learn more on Conversion Rate Optimization

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May 30, 2019
 in 
Marketing

Always look on the bright side of life

Goran Maurac
 in 

CRO Audit Example

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With love from Croatia

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