Conversion Optimization (cro) audit REPORT

Get Custom & Fully Data-Driven Conversion Optimization (CRO) Audit Report

Unlock Hidden Revenue, Gain Competitive Advantage, Mitigate Risks & Make Informed Decisions!

CRO Audit Report (35+ Pages) including Video Instructions will be Delivered to Your Inbox in 6 Weeks.

Trusted by wonderful humans & companies

CRO AUDIT CONTENT - BENEFITS

Get Immediately Actionable Insights

Your "impact/effort" insights will be supported by different research techniques. You'll understand estimated financial effects of potential fixes (for that you must track/know your financial KPIs). The low hanging fruits are usually detected in technical check up (e.g. pagespeed detailed report, goal tracking set up). Sometimes trough heuristic (user experience assessment), quantitative (web analytics) or qualitative (visitor/customer surveys, heatmaps) analysis. Every user segment tells its own story!

Technical web analysis. Page speed via google core web vitals. Conversion rate on browsers, operational systems and devices

CRO AUDIT CONTENT - TECHNICAL CHECK UP

1. Technical Functionality

Having a great product/service, modern design or perfectly written sales copy is worthless if your website is too slow (keep in mind Google's web core vitals parameters). Google Analytics reports will tell what's conversion rate for your most important browser/OS/screen size/device. Depending on the website's traffic volume, even small improvements in tech functionality might significantly boost your revenue in short time.

cro audit content - heuristics

2. Heuristic Analysis

At this stage, goal is to detect usability problems in user interface based on proven heuristic frameworks. Here are considered all important factors - conscious and subconscious (e.g. various cognitive biases). Given your product/service complexity, all conversion elements are analyzed- e.g. motivation, value proposition, relevance, orientation, clarity, trust, FUDs, distractions, incentives...

CRO AUDIT CONTENT - Data driven analysis

3. Quantitative & Qualitative Analysis

Both of them help us to figure out user behavioural patterns i.e. their thought sequences. From Google Analytics (other analytics tools) we know what, where and how much did it happen. With qualitative research, heatmaps and/or user testing we try to address the "why" part of the user experience, i.e. conversion puzzle. All aforementioned is resulting with hypothesis testing- e.g. "by applying "x" for this audience segment "y" will be affected for "z" reason)

cro audit content - EXPERIMENTATION (a/b TEST PROPOSALS)

AB Test Treatments

Based on all aforementioned (technical, heuristic, quantitative, qualitative analysis) up to 3 treatment proposals (wireframes) are created to address most important findings. Mockups will help your designers in AB tests preparation. This AB test size calculator will tell you the required sample size and uplift in conversion rate in order to get statistically valid result before change implementation. In case of the poor traffic volume (don't worry 90% of SMBs are in this area) you'll probably have to push changes live and track before/after uplift.

Simple & Powerful

"How to request your CRO Audit?"

1.) Send your request - click the button below, answer few short questions (2 min. max.)
2.) Accept the delivery date - you'll receive an email with all the details.
3.) Your 35+ pages CRO Audit Report is delivered into your inbox

Request my CRO Audit

Testimonials

What Customers Say

"We worked with Goran to drive performance marketing, in particular SEM. Goran was an excellent partner. He has deep technical expertise and was thoughtful and deliberate in helping us design and execute acquisition strategies. We were able to significantly reduce CAC and scale up acquisition volume. I would highly recommend working with Goran for performance marketing."

Thorben Scheidegger, co-founder @ Baselane, USA

“Goran helped us to decrease CPA by 3.57x in 4 months. He was also always available to answer any questions we had, and actively provided suggestions for how to improve our ad tech stack. I would highly recommend working with him”

Carter Grieve, Head of Growth @ NorthOne, USA

"We have worked on two projects with Goran and his skill, work ethic, and communication skills are among the best we have come across on Upwork. A real expert in CRO and a great person to work with."

Stavros Kalokairinos, Managing Director @ Web8 Innovations, Greece

“Great work by Goran, always available for questions and does his best to achieve results.”

Prince Appah, Veeqo, UK

20+ years hands-on CRO experience

I started in offline direct marketing in 2001. Nowadays, working with SMBs/SaaS/startups. Apart from hands-on-experience I was privileged to learn directly from best experts/sources - Ronny Kohavi (experimentation, AB testing), Bruce Clay (SEO), Drayton Bird (copywritting, marketing), Brad Geddes
(Google Ads). I'm Certified conversion optimizer by CXL Institute & landing page optimizer by Meclabs Institute.

Independent CRO advice

You need an unbiased point of view before fixing/testing conversion elements or discussing conversion optimization with specialized providers - tech and analytics, AB testing software, heatmapping, UX and copywritting, PPC agencies, etc. All of them are important but each of them have its own agenda in mind - and you need specific approach - based on your current state, i.e. insights derived from the CRO Audit Report.

Bespoke conversion optimization services

No two businesses are alike. Every CRO audit requires a unique modus operandi.
I believe that fresh and personal approach will appeal to those looking to build a strong and personal relationship based on trust and utmost confidentiality. An open, honest and fast correspondence without intermediaries and noise in communication.

Heuristic Research

User experience assessment. Based on 20+ years in conversion optimization, proven heuristic frameworks and user behaviour on conscious & subconscious level (cognitive biases).

Technical functionality

Web functionality overview combined with check up of your Google Analytics & Google Tag Manager.

Quantitative Analysis

Using Google Analytics, heatmaps to detect visitors/converters behavioural patterns and know the "what/where/how much" happened.

Qualitative Research

Usability testing, online and on-site surveys. To address the "why" part of conversion puzzle.

Brief Competitive Analysis

Just tell me your top 3 competitors & will do quick comparison (SEO comparison included too)

Treatment Proposals

Wireframes for AB test. To address the most important pain points with highest improvement potential.

CRO Audit Report Benefits

Immediately Actionable Insights

Informed Decision Making

Customer-Centric & Data-Driven

Competitive Advantage

Risk Mitigation

Starts at $6,950

Request my CRO Audit

Testimonials

Frequently Asked Questions

How can I use this CRO Audit to improve my business?

This CRO audit report will not only give you actionable steps that you can apply immediately but also the birds-eye view of your business to gain clarity and grow healthier.
It should help you implement customer centric approach by learning from their behavioural patterns and improve their experience in the profitable way for the long term.
CRO audit report is your first step to align all stakeholders/levels, eliminate siloing, minimise all kinds of biases and HIPPO effect (highest paid person opinions - not backed by data or hands-on experience).
It will also help you to gradually switch from conversion optimisation to the revenue or in best case the lifetime value optimisation.
Finally, the CRO audit report will help you in balancing your short and long-term goals - which kills even most successful companies in the world - beautifully explained by Clayton Christensen

I have low traffic volume website (below 5k visitors/Month)

Don't worry - 90%+ SMBs are in this area. The lower the traffic volume the more important is to conduct a CRO audit in order to understand where to focus first.
The lower the traffic volume/conversion rate the more elements have to be tested at once in order to achieve statistically significant uplift.
Sometimes, if both the traffic volume and the conversion rate are below certain thresholds you'll have to push changes live without experimentation and track before/after uplift.

Can you fix KPI's tracking in Google Analytics & Google Tag Manager?

Yep, this is the part of the initial tech check up - to see if KPI's are properly tracked. If not, I create required events in Google Tag Manager (GTM), push them to Google Analytics (GA) and set up goals out of them. IMPORTANT: Required event data/variables must be visible in GTM, i.e. pushed by your developers beforehand to your Google Tag Manager with dataLayer.push method. In case of e-commerce website your developers should set up enhanced e-commerce tracking via Google Tag Manager.

Why do I have to wait 6 weeks for CRO Audit report to be delivered?

Hope, this will be answered if you check out what is included in the CRO audit report. Sometimes, there are quick fixes for which you don't have to wait for report delivery. For the first 3 weeks we'll have a weekly 45 min. progress review call where more stakeholders (developers, designers, marketing, sales,..) might be included to discuss specific topic. Finally, 1-hour post-audit call will be scheduled to do discuss whatever is needed.

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May 30, 2019

Marketing

Always look on the bright side of life

Goran Maurac

CRO Audit Example

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